For my latest University project, we were required to create and develop a new business idea and then pitch it to a group of investors. Our project involved designs, finance, marketing and producing a promotional video. A short brief on EKHO: EKHO is an online digital platform, which allows users to find: discounts, deals, recommendations and gives users the ability to earn money and rewards from the service. The platform will aim to revolutionise the lives of university students in Bournemouth by creating a universal hub to enable students to get the most out of their time studying. EHKO will elevate the student experience to new heights by bringing them the best deals on Entertainment, food & drink, lifestyle & sports, technology and nightlife. Furthermore, a gap in the market (Jacobi et al. 2014) has been spotted in which customers can earn money through affiliate marketing (Varadarajan 2017). Additionally, the hub will be available on both web and mobile, and exclusively accessible to Bournemouth University students. EKHO, therefore, will be extremely innovative and creative in it design, as it will be the first discount service to not only display discount services but allow users to earn money and rewards.
