Whether it’s social strategy, content creation, community management or CMS management I’ve got it covered.
Lucky saint social + influencer strategy
Social media strategy for Leon
Conducting a social media strategy for Leon (organic + paid) for new summer menu launch
Celebrating 6 months of runner beans 🏃🏻♀️ + ☕️
We started with zero expectations... unable to find a social run in Greenwich - so we started one.
It’s been a fun ride, thankful for everyone who’s been a part of the journey so far.
Transforming Moving Mountains socials
Managed and transformed Moving Mountain’s brand, identity and community across it’s 30k audience on Instagram and wider social platforms. Working on strategy, collaborations, reels and imagery.
Co-founding Runner Beans
Facilitating and creating a welcoming community for all, whether it’s someone’s first 5k or 1000th.
Built a 50 strong community and collab’d with the likes of Ocean Bottle, ON running, Tenzing and more.
More available on the Instagram @runnerbeansclub and interviewed by run club collective.
Recent social designs
Behind the camera
A collection of some shoots for brands and for personal use.
Ocean Bottle X Runner beans
Running then coffee after? Get yourself a bottle that can do both 🙌
We trialled the new @oceanbottle GO bottle last week and safe to say it’ll be coming on all our Saturday morning runs! Each bottle funds the collection of 1,000 bottles from our oceans and the modularity of the lids makes it so easy to switch between water with and hot drinks 🤍
Founded in November last year, @runnerbeansclub is a running group in Greenwich, London that brings together a love of running and coffee.
Top 5 products of the day - Product Hunt
I managed our launch and saw Treepoints finish in the top 5 products of the day and be nominated for @ProductHunt 's Golden Kitty Awards 2021 for the Social Impact Category!
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Treepoints organic social strategy
I've been responsible for creation, design and implementation of an organic social strategy. Which has involved managing social activity, budget, UGC, managing partner campaigns, content production, performance analysis as well as overseeing our external social agency.
#ShowYourStripes campaign
Recently I worked on a #ShowYourStripes campaign across eCommerce, socials, email and physical product. The #ShowYourStripes visual was created by Professor Ed Hawkins, MBE (Climate scientist, University of Reading/NCAS). I led a campaign to repurpose this into a T-shirt to spark more conversations about the devastating impact of climate change and the urgent need for us all to take action. Liaising directly with Professor Hawkins and the content team at Everpress.
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GSK socials
Managed and owned GSK’s Corporate YouTube channel. Including the designing of thumbnails, video-editing, advertising and promotion.
Produced digital graphics for LinkedIn, Facebook, Twitter and Instagram using the Adobe Suite. Looked at scheduling posts via HootSuite, and tagging posts appropriately. Analysed activity metrics for how well these posts responded.
Huawei proposal
Volte-face guides and advises small-to-large organisations with big decisions. Helping turn crisis into triumph and stagnation into prosperity.
This project involved developing an Innovative and secure Operating System- Creating the most secure mobile operating system available to consumers, with a specific focus on the security of the device and protection of customer’s data. Huawei are already working on an OS.
Development of business idea and app- EKHO
For my latest University project, we were required to create and develop a new business idea and then pitch it to a group of investors. Our project involved designs, finance, marketing and producing a promotional video. A short brief on EKHO: EKHO is an online digital platform, which allows users to find: discounts, deals, recommendations and gives users the ability to earn money and rewards from the service. The platform will aim to revolutionise the lives of university students in Bournemouth by creating a universal hub to enable students to get the most out of their time studying. EHKO will elevate the student experience to new heights by bringing them the best deals on Entertainment, food & drink, lifestyle & sports, technology and nightlife. Furthermore, a gap in the market (Jacobi et al. 2014) has been spotted in which customers can earn money through affiliate marketing (Varadarajan 2017). Additionally, the hub will be available on both web and mobile, and exclusively accessible to Bournemouth University students. EKHO, therefore, will be extremely innovative and creative in it design, as it will be the first discount service to not only display discount services but allow users to earn money and rewards.
Number 1 on Bowen Craggs & Co interactive corporate website via Forbes
Achieved number 1 Bowen Craggs ranking with GSK.com announced via Forbes.
The aim was to become number one on the index of online excellence by 2020. I supported the global digital team in the planning and preparation of how we could go about this huge task i.e. how could we achieve this in three years, and split the work needed between the team.
Through attending multiple meetings where we went through Bowen Craggs recommendations for GSK.com and where we can make improve. I was then delegated set targets and had to go away to the relevant contacts in the business to achieve this. Once I had the information and resource I needed I was able to begin on my task to improve specific sections of the site. Some being large projects some small i.e. improve imagery (photoshoping required) or whole new sections for careers as job seekers are our primary audience.
Result
After around 6 months of working on this project we achieved the top spot on the Bowen Craggs. Which essential demonstrates we are the top performing corporate site in the world. A project I played a key role in, and achieved 3 years ahead of target.
GSK Annual Report micro-site (internal)
My greatest achievement on placement (with being ranked top corporate web estate and digital presence in the world by Bowen Craggs closely behind) is creating an online version of the GSK Annual Report in our gsk.com CMS platform for the first time saving the organisation over £30,000. Previously GSK had always relied on our digital agency Radley Yeldar to design a micro-site which would host the Annual Report and Responsibility Business Supplement.
However, with the reputation I was able to create within the business I was entrusted with the project of building a hub which would host our Annual Report and RBS on the day of their release. One of our biggest digital days on the calendar.
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